3 Tools You Need to Make Money Online With Internet Marketing

Internet Marketing has been one of the best ways to start a business (an income stream) for a long time now, and it looks like it’s only going to get better.

The fact is, this business model has no competition in the ways it can deliver income for work put in. You can start for a couple hundred dollars and, with time and dedication you can build yourself an automated income website that will send you money for a long time. Then build another.

Internet marketing (direct sales by means of the internet) only need three things to come together…

1.  A promotion of a service or product that a lot of people want or need.

2.  A place to display the promotion. This ranges from a webpage, to a blog to a HubPage to a Squidoo lens. You could even do it with just a domain name that redirected to an offers landing page.

3.  A method of generating traffic. (visitors, people, folks, customers, prospects, etc.) But not just any old type of traffic, you want the kind of traffic that is in the market to buy what you are selling. This is the great thing about Internet Marketing, the capability of sorting traffic into probable buyers versus tire kickers.

It’s pretty simple to understand. If you have a good offer, and you have it nicely displayed, and the traffic that is coming to the offer is actually interested in what’s for sale, it’s a winner. Change any one of those things and you may not have a winner at all. So combine all three to “make money online” a certain result.

So, how do you find a good offer?

Go to ClickBank, for starters, and make a list of the top three products in the ten categories and you’ll have a great list of thirty to choose from!

So, how do you get a place to display your offer?

I recommend a WordPress blog used as a website. They are easy to use and Google likes to send traffic to them. You can put anything on a WordPress blog simply by copying and pasting, plus affiliate links are a piece of cake. One more place is Squidoo. Many marketers use ONLY Squidoo to present offers and generate traffic. Including me, but I use WordPress for bigger sites and Squidoo to drive traffic to them.

And, how do you get the “right traffic” to that offer?

There are many solutions for generating traffic and the best one for you will be the one you are the best at. They all work. The degree to which they work is often directly related to how well you execute on the method.

For example, if you want to generate traffic by writing articles, the better you get at it, the better your traffic results will be. Same goes for other methods.

One way to generate the right traffic for good sales is to put the certain keywords on your sales page that your targeted traffic is highly likely to type into Google when searching for certain products. This is referred to as Search Engine Marketing and it is sort of the holy grail of traffic generation because it combines targeted traffic generation with the fact that it’s free.

If you are just getting into the idea of making money online you would be well served to ignore the sales pages that claim you can be rich overnight by purchasing a $47 ebook. Internet Marketing is sales and commerce and it requires a certain level of professionalism.

That said, it is good to remember that Internet Marketing really can be done from home and that it really can be automated. That, along with the potential for real income, are just some of the benefits of online sales and marketing.

A Brief Guide to Everything Whisk(e)y

There are countless brands on the market today but there’s also “craft” spirits which use locally sourced ingredients and only distil in small batches so as to ensure quality control. This new trend is in the form of artisan spirits made by craft distillers such as The Lakes Whisky. Craft whiskies can be found in most countries across the world including Scotland, Ireland, USA & Canada among others.

What is whisky made of

Whisky is made using a few different ingredients:

Barley (most common).
Wheat, Corn and Soybeans (USA/Canada uses these to substitute barley which is costly).
Potatoes & Sugar Beet (For Vodka in Russia/Poland).
Water and yeast for fermentation.

It is then distilled before aging it in oak barrels until ready to be bottled.

Whisky may also add flavours such as cinnamon or honey after the distillation process stops or use other forms of alcohol besides beer or wine during fermentation like brandy or cognac. This all depends on what flavour profile they’re trying to achieve with their product. Some whiskies are made using a continuous still while others will use pot stills such as those distilled in Scotland.

Craft Whisky is defined as whisky that has been distilled in a pot still, made from grain and aged for at least three years in oak barrels of less than 700 L capacity. It must also be bottled at no more than 80 proof (40% ABV) so it doesn’t become diluted with water during filtration or have any added colouring, flavours or other spirits mixed into it before being bottled. This makes craft whisky unique because each distillery will create their own flavour profile using different types of grains, yeast strains & techniques to give you an individual product every time.

The history of whiskey

Whisky was first introduced into the world in 1405 by the Scottish. The use of copper pot stills, where grains are fermented then distilled, differed from other regions that used larger copper vessels for distillation and ageing resulting in a more delicate product. These smaller stills were often heated over an open fire which brought out subtle flavours & aromas not found using other methods or materials.

Whisky can be made anywhere around the globe but must follow strict guidelines before being called whisky, otherwise it’s just ethyl alcohol with added flavourings. Creativity has blossomed following this new wave of craft whisky which uses unique ingredients and methods in order to bring out the best flavours and aromas possible. This can range from using specific types of wood for casks to adding small amounts of sherry or port wines.

How to enjoy your favourite whisk(e)y drink

Whisky should be consumed according to your personal preferences. Here are some suggestions on how you can enjoy your favourite whisky drink:

Add ice cubes or water for a more refreshing version of the same whisky type.
Use ginger ale, cola or mix with fruit juice in order to get an interesting cocktail variety.
Whisky stones are perfect if you want to keep your whisky cool without watering it down. Just pop them in the freezer beforehand and they will be ready when needed.

Whisky cocktails

Whisky is also the ideal spirit to use in cocktails such as the Manhattan, the Old Fashioned and of course, Irish Coffee.

Here are some amazing whisky cocktails:

The classic Whisky Sour.
Delicious Whisky Punch.
Spiced Berries & Honey Cocktail.

There is no end to your creativity where whisky is concerned. If you enjoy creating delicious drinks at home then there will be plenty more ideas. You can even try infusing your own spirits or liqueurs with different flavours such as vanilla, cinnamon or coffee to name just a few possibilities. Experimenting will open up an entire world of new flavour profiles which you can use in all sorts of wonderful ways to entertain your friends and family.

Types of whiskies and their characteristics

The different types of whiskeys include the following:

Bourbon whiskey is the most popular type of American whisky which has its origins in Kentucky, USA. It must be made with at least 51% corn and often contains other grains such as barley or malt. The characteristic flavour comes from the aging process which takes place in charred white oak barrels for at least two years before it can be sold to customers.
Craft whisky refers to any spirit that meets certain requirements regarding how it was produced, this includes being created by a small distillery without large quantities of mass production techniques or artificial additives used during fermentation or bottling.
Scotch whisky (made in Scotland) is one of the most popular and sought-after types of whisky in the world. It has a long history and is very much in demand.
American whiskies are not as famous, but they have been growing in popularity. They include bourbons and Tennessee whiskeys that can be produced anywhere within the US; there is no restriction on geography or water source unlike Scotch whisky.
Irish whisky is a much more unique flavoured whisky because of the way it is distilled. It uses a pot still distillation process that creates the distinctive rich, smooth and sweet taste of Irish whisky.
Single malt whisky is made from a mash of only malted barley. It must also be made on the same site as where it is aged, which separates it from ‘blended malt whisky.
Single grain whisky is a subtype of American whisky and distilled at one particular distillery.
Corn Whisky or ‘White Dog’ is unaged whisky that has been distilled out of at least 80% maize mash. It can also contain other grains including wheat, barley and rye but not malted barley.
Blended Whisky consists of both malt and grain whiskies blended together by the master blender before bottling to create an end product with different characteristics.

Two Major Questions About Online Marketing

When it comes to online marketing there are two major questions that are on small business owners’ minds, how much and how to spend it.

First, I will address the BIG question, HOW MUCH?

As a small business owner, you have probably struggled with determining the correct marketing budget for your company. One best practice is to determine your marketing budget based on a percentage of sales (real or forecasted).

Using that method a good range is 8-15% of sales, unless you are introducing a new product or service, which could increase the budget to as much as 50%.

Determining the marketing budget is easier with an existing company because you can use historical sales data to validate any forecast sales. However, a start-up sales forecasting (projecting) requires a true “magic act”. Good luck with that, because many start-ups never reach their projected sales, even when being very conservative.

Basing your marketing budget on a percent of sales (and sticking to it) allows you to have greater control since you can vary it based on sales revenue.

So, an example is $2 million in annual sales, would require a marketing budget of $160K-$300K to spend across all your marketing efforts.

That sounds like a good plan, but the reality is always different. The SBA defines a small business as an enterprise with less than 6 million in sales and less than 100 employees (depending on industry); I wager that most of small business sales are much lower than that. My point is that EVERY marketing dollar is valuable and your marketing budget would probably lie in the 3-5% of sales range. Therefore, a better example is $1 million in annual sales, will project to $30K-$50K, so spend your budget wisely.

Now, that we have discussed, how much, let’s move on to the next question. WHERE do we spend our marketing budget?

The traditional marketing “mix” has been broadcast (television and radio), hardcopy (newspaper, magazine, yellow pages, etc.), mail (direct and email) and online (Internet). The mix is necessary because unless you have a very specialized niche, with very limited media coverage, no single medium can provide enough prospects.

Current marketing mix statistics supports 34% spent on broadcast, hardcopy gets approximately 33%, direct mail roughly 22% and online getting a low 11%.

Now for a quick reality check, a large majority of small businesses can NOT afford broadcast marketing. Consider this an inexpensive radio advertisement placement is $200 for a 60 second one-time slot, and about $2,000 for production (setup) costs. Counting repeated advertisements for a 3-4 week period, your radio ads would cost $3,000-$6,000 per week at a minimum. Television advertisement, even local cable, starts at $4,000 for a thirty second slot even in a small market. Ouch!

So, lets take our 50k marketing budget and change the mix, leave the same 54% to hardcopy and direct mail, and “get on the train” (of online marketing) before it leaves the station.

Your online marketing should include search engine marketing (free and paid), banner advertisement (on others websites), social media (Twitter, Facebook, LinkedlIn and others) and even online classified advertising (Yellow Pages, Craigslist and eBay).

By far, the best place to focus your marketing budget is in the FREE space. Make a concentrated effort to obtain and maintain high page placement on search engine result pages (Google, Bing and Yahoo) and you will see a lower impact on your overall marketing budget. You can do the needed work to make this work or hire an online marketing expert to facilitate the process. The goal is to gain first page (top ten) ranking in search engine results since over 89% of all “click-through” traffic came from top ten search engine results.

On the other hand, spending in Search Engine Marketing (also called Paid Search or PPC), deserves consideration. Paid search definitely has its place because as an advertiser, you are PAYING for first page placement. It definitely is a good fit if you have a time sensitive offer (seminar) or if you want to expedite your product awareness. Research has also proven that psychologically, people believe that a company that is willing to pay for search engine placement has more creditability. A quick tip; if you achieve top ten search engine placement for your website, immediately drop your paid search activities. After all, you have achieved your goal of first page, so why continue to pay. If you select this option, make sure you monitor your spending since you can potentially burn though your budget quickly, since PPC is impression or “click through” based.

Here is a quick business case to support an increase in your online marketing effort. It’s the least expensive form of marketing in terms of audience at a cost of $3.65 (per thousand reached). Other forms are more costly; direct mail is the high at over $487, broadcast ranges from $23-$140 and the next lowest is newspaper at approximately $64.

Finally, one more thing about search engines, that is a very obvious but usually an ignored point. People use search engines for two reasons; to research or to buy. Search engines have truly become today’s “Yellow Pages”. Think about it, when you opened the “Yellow Pages”, you were doing so because you were READY to buy, it just was a matter of which company to buy from. First page, top ten search engine placement puts your business in the spotlight of the consumer, and makes their decision easier.