How to Become a Direct Marketing Copywriter

There are no shortcuts to become an expert direct marketing copywriter. The expertise which many copywriters want to possess comes with a lot of practice, a lot of cross- referencing, and a lot of exposure to new and different methods and styles of writing direct mail marketing copies. However, one point worth remembering is: the ultimate aim of your copy is to sell the product and nothing else. Therefore there are no set ways or methods of writing the ‘perfect’ direct marketing copy. Whatever style is makes a successful sale is the best!

However, a few pointers would see you through if you are attempting to write a direct marketing copy yourself. Firstly, be friendly. You are attempting to ‘connect’ with a vast pool of faceless and nameless people who you call your audience. The only welcome approach would be the friendly one. Speak to your audience as you would speak to them over a cup of coffee. Keep your tone warm and engaging. Make your audience feel that they are the single most important species on the planet. There is nothing like a little ego massage to get you going. Secondly, never bore your audience with long sentences, jargons, technical terms, and a story about yourself! Most copywriters tend to focus so much on themselves- why they are what they are and so on, that they forget about their objective of writing the copy. Your audience doesn’t care a zilch about who YOU are and why you are selling whatever it is that you are selling. And you know what, they don’t even care two hoots about the product! Seriously! All they want to know is why they should buy your product and what use would it be to them. So before writing about all those ‘salient features’ of your product in bullet points, get your act together and write, instead, what the benefits of your product are.

Your copy is directly responsible for the image of your company. If you write negative things about some other companies or products, it would reflect on the reputation of your company. The best way to keep a squeaky clean reputation would be to avoid indulging in verbal battles. Many companies indulge in rabble rousing copies about how ineffective their competitors’ products are compared to their own. Keep away from any such intentions even if you are tempted to. Always let your customers be the final judge.

The last advice would be to make sure that your product lives up to its reputation. Your copy would have created an image in the minds of your audience about your product. If, by any chance, it fails to deliver in one or more parameters, your customers would write it off immediately. And a negative remark takes negligible time to spread and can seriously damage your reputation in the market.

Internet Marketing Comes Full Circle

Internet Marketing is that specialized area of marketing that is conducted completely in CyberSpace, and the people and businesses that do this type of marketing may or may not have a brick-and-mortar presence. Many very successful Internet Marketing companies are run out of peoples’ homes, sometimes by only one person, although the more successful companies usually have a small staff of up to ten people. Many very successful marketing companies have started online and stayed online, because it’s what they know and what they do best. Yet many other Internet Marketers have decided to expand their marketing efforts, realizing that Internet Marketing is just one type of Direct Response Marketing and the internet is simply a medium, like radio, television, or print advertising. By far, most Internet Marketing is Information Marketing that is conducted online, and most Information Marketing is Direct Response Marketing.

Wikipedia defines Direct Response Marketing as “a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to Direct Marketing in which the marketer contacts the potential customer directly (e.g., telemarketing). Direct Response Advertising is characterized by four primary elements:

1. An Offer

2. Sufficient information for the consumer to make a decision whether to act

3. An explicit “call to action”

4. Means of response (typically multiple options such as a toll-free number, web page, and email).”

“Internet Marketing” evolved primarily from the offline world of Direct-mail advertising, one form of Direct Response Marketing. The world of Internet Marketing changes frequently as it responds to consumers’ desires and whims more rapidly than is possible through any other media. That is a major advantage of Internet Marketing and Advertising as compared to any other media. In the past two years, since I have been actively following Internet Marketing, I have seen quite a few changes in approach and trends. One major trend that I have seen with increasing frequency and being recommended by an increasing number of Online Marketers is the tendency for Marketers who have made their fortunes (usually multi-millions of dollars) entirely on the internet, to be recommending that all online marketers start taking their marketing efforts offline, returning to the direct mail efforts and the telephone marketing (telemarketing) of traditional offline marketers. This is now a major Internet Marketing trend, and it is because it allows these marketers to grow their businesses faster and reach people that they could not otherwise reach. It is also being done because the internet itself has become so “noisy”. There are so many Internet Marketers trying to reach a lot of the same potential customers, that their email messages are being ignored more and deleted more. They are having a harder time breaking through the “noise” and so they are turning to the offline world to build customer loyalty. This is a trend that I anticipate will only continue to grow over time.

Advantages of Every Door Direct Mail and Why Your Company Should Be Using This New Service

Every Door Direct Mail is a ground breaking new program by the US postal service which will allow you to mail postcards at only 14.2 cents per postcard. This program satisfies a large number of small businesses who otherwise could not afford to mail postcards

Control your delivery time with Every Door Direct Mail

EDDM gets your marketing piece in the hands of your customers when you need it to be. It’s a great program because you can control when your marketing piece hits. You prepare your mail instead of a mail house.

No fees to mail with EDDM Retail

You don’t have to pay any fees to the post office to mail your postcards which in the past made it cost prohibitive for businesses like yours to mail postcards.

Dominate the mailbox with EDDM Retail

Every Door Direct Mail is a tangible printed piece that is larger than 6.25″ tall or 11.5″ long. This means that your mail piece, as inexpensive as it is, can hit the mailboxes bigger than all of other mail piece. The postal patron will get their bills, but also your mail piece which consumes the mailbox. It will be bigger than every other piece in the mailbox.

Let your customers save your marketing piece with EDDM Retail

Many businesses look to online marketing as alternative to print advertising and direct mail. Do you think that customers save emails? With so much spam on the Internet today, it is very difficult to capture the attention of your customers in that medium. With this program, your customers can save your mail piece giving you months of return customers from that one tangible postcard.

Your competitors don’t know about EDDM Retail

This program has only been around since March of 2011. This means that the program is so new that your competitors aren’t using this program. You can get your marketing message out before your competition knows. This gives you an advantage by beating them to the clients. This won’t be like this forever, so it gives you the opportunity to mail now with little competition.

Every Door Direct Mail is a slam dunk for businesses like yours to get the printed pieces into your customers hands without a high price. We are recommending to all of the businesses we know to use the Every Door Direct Mail retail program to boost your bottom line.