How to Be Successful in Email Marketing

Today, direct email marketing has been an effective internet marketing tool. It is being utilized to produce greater revenue, create rapport to consumers, and influence the consumer’s behavior. A lot of online businesses are making use of it to improve their sales and get more feedbacks from consumers through the customer service assistant.

The growth of direct email marketing industry has created a positive result on the consumer’s behavior.

The reasons why a lot of companies favor email marketing are:

1. It’s fast and efficient

2. It’s practically inexpensive

3. Much accepted by the mass

Furthermore, direct email marketing is also very challenging. Direct email marketers must place messages that are factual and convincing to the consumers.

Here are some tips that you can start with in creating the email message:

1. Make use of Referrals. The “refer to a friend” link on the webpage will help increase referrals from those interested consumers who visited your site. You can also send contents and useful information to your referrals at the same time ask for some recommendation that will help in attracting more consumers.

2. Keep Privacy. This is one of the major concerns of the consumers. They should be ensured that you would keep their privacy. Hence, exchanging or renting emails with others is a big NO NO!

It is also important for your email to have a privacy policy. It should also have a link on the messages you send and should have a place on your website. Let your potential consumer understand your company’s policies and rules. This would make the consumer more aware and be at ease in doing business with the company.

3. Customization/Personalization. As the saying goes, “the sweetest sound to every one is to hear the sound of their name”. Indeed, placing your consumer’s name in the message create a sense of ownership. Essentially, it attracts more consumers and at the same time boost readership. And for sure that is one of your goals. So, from now on, include names and even their emails.

4. Prove your skills. What do you do to show your skills? How do you talk to your consumer? How do you explain to them what you actually do, and you really know what you’re doing?

These are some questions that will help you grow consumers and gain loyalty from them. Send them emails plus the articles you made and also some list of helpful tips.

5. Deepen your relationship with the consumer. You can achieve the loyalty and trust of your consumer if you’re able to establish a positive rapport with them.

The responses you send to your consumers, the useful articles you submit, your website and its contents, the company’s rules and policies and the customer care service that are always available for them are the best proof that you really care for your consumers.

And when your consumers feel that you sincerely care for them, there’s already the trust that will link you together. This would mean more offering and lots of responsive messages

6. Long-term relationship. It is proven that those companies who keep a long ├▒term relationship with their consumer have gain the most responsive emails. So, it is important for you to know the strategies to maintain a better relationship with your consumer.

The success of direct email marketing is based in the consumer’s trust and loyalty. Your loyal consumers are the ones who will continuously purchase your products, and stay with you for years to come.

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that …and then asks the client to pay him for that golden nugget… there has to be a problem!

One subject I have heard precious little about is the process of building badwill as opposed to goodwill. When consumers were being ripped from the dinner table by long distance phone companys’ telemarketers they did not consider the badwill they were spreading until the no call list came out.

I for one have several companies on my “never-do-business-with-list”. Is it because they have bad products? No. Are they over priced? No. Do they have a bad reputation for customer service? No.

I simply will not do business with them because of their aggressive marketing. Feeling like hunted prey does not make me want to do business with the predator.

The badwill that is caused by ad campaigns is a huge factor that is seldom considered and the fact the consumers in America are tired of feeling like prey is rarely factored in to a marketing plan.(Companies are still trying to figure how to work around the no call list!)

I have made it a mission to discover what marketers are telling their clients, and I have checked out hundreds of selling books, marketing books and business books and seminars to find out what the current trend is in marketing wisdom. Although many marketing gurus do preach a kinder and gentler method of marketing I rarely found any that mentioned badwill and how it affects a company’s image and sales.
Here is my short list of badwill generators.

1.Flyers stuffed in mailboxes or thrown on front porches making a home look like landfill and inviting thieves when the homeowner is on vacation.

2.Junk mail advertising/email advertising which is obviously mailed at the cheapest rate possible( if I’m not worth 37 cents then you don’t need me as a customer)

3.Automated customer service…cheap for the company,hell for the customer.

4.computer pop-ups especially those with annoying sounds that hide their close buttons( talk about feeling like prey!)

For the full list of badwill marketing and solutions go to http://lastingimpressions2.com and check out marketing tips.

Four Distillers Using Science to Build Better Spirits

For centuries, distillers have used their art and intuition to make spirits like whiskey (artisan whiskeys like The Lakes Whisky), vodka, gin (including craft gin like Archangel Gin or Old Bakery Gin), rum and tequila. However, now more than ever before they are turning to science for help.

Four distillers in four different regions of the world are using cutting-edge scientific methods to build better spirits:

Ayrshire Distillery (Scotland) – Using nuclear magnetic resonance spectroscopy (NMR) technology that allows them to identify chemical compounds with precision.
North Shore Distillery (Massachusetts) – Utilizing a vacuum still that can extract flavour from botanicals without burning or caramelizing them.
House Spirits Distillery (Oregon).
Westland Whiskey Co. (Washington).

A brief history of distilling

The history of distilling dates back to the first millennium BC. It is believed that it happened by accident during storage of wine or beer where temperatures would rise causing fermenting at twice the speed which resulted in stronger drinks. Towards end of 15th century AD, During this time period, Arab chemists developed an early still (a device used for vaporizing and condensing substances). By 1620s, European scientists perfected distillation techniques using vacuum chambers known as “pumps” which enabled them to create far stronger alcohol. In the 18th century, a French chemist discovered that when he distilled wine it became stronger and more concentrated due to evaporation during boiling process. In 1753, an English scientist named Joseph Black discovered that by adding water or ice before distillation could lower strength of a drink thus creating liqueurs.

Today, distilling is used in commercial production for alcoholic beverages such as whiskey, brandy and rum etc.

The process of distilling

The distilling process is a way of separating and purifying compounds from a liquid mixture by heating to vaporize volatile components followed by cooling so that the vapours can liquefy again.

How science has changed the way we make spirits

Science has certainly changed the way we make spirits. The advantages of using science in distilling is you get more control over products with consistency, better yield, potency and taste at different temperatures since it does not affect product quality or purity like if heated very hot or too cold etc., while disadvantages would be increased costs due to equipment needed along with expertise training required leading many smaller producers not using science for now until further advanced technology becomes available reducing the risks involved.

Distillers are able to measure the chemical composition of their mash before, during and after fermentation which helps them determine factors that may cause problems downstream such as off flavours/odours from yeasts used etc., allowing them to identify issues early on so they can fix it without wasting time producing bad spirits which will not sell.

Distillers are also able to monitor the fermentation process, which will result in better yeast performance and more consistent batches. This would also help them produce spirits with higher alcohol content without too much stress on their yeasts leading to increased survival rates while producing optimal flavours and aromas.

The biggest advantage of using science is being able to increase production capacity while decreasing costs at all levels from equipment used, production speed along with labour needed resulting in lower prices for customers allowing distilleries deal with competition easier by putting products directly into market instead of relying on distributors, keeping quality control intact at all times. One disadvantage that may arise when using science is new producers not having enough time or resources available in investing money upfront before they start earning an income. This could result in distilleries having to close down or lower their standards.

What does this mean for the future of spirit making and consumption

The future of distilling is leaning more towards science and technology. Even though there are disadvantages, the advantages of using science in distilling outweigh these costs due to increased quality control, lower prices for consumers, easier competition with other producers.

The future of the distilling industry is in science. As consumers continue to demand more transparency and better quality, the industry will need to rely on brain-based research for new products that are high performing yet sustainable. This will certainly be the way forward for many distillers, including small batch distillers who create artisan products, as it is one of the best ways in which to stay ahead of their competition in an ever-competitive industry.

There is no doubt that with more innovative distilling methods, as well as the use of unique ingredients, small batch distillers will find a much greater demand for their products, as is the current trend even now, with craft spirits offering consumers a far better experience in terms of flavour, aroma and so much more.