Discover the Benefits of Integrated Marketing for Small Businesses

In the 21st century there are plenty of ways to promote your business such as television, radio and billboard advertisements. If you’re a small business owner with a small budget, these marketing strategies can seem out of reach. Integrating your direct mail and online marketing strategies is an effective way to drive traffic to your website, without blowing your budget.

Combining an effective direct mail marketing strategy with your online campaigns is effective due to its simplicity. Many online marketing strategies such as social media marketing, article marketing and guest blogging are free. Direct mail marketing can provide you with a targeted stream of customers to your website at costs you can afford.

Social networking platforms are free to set up and easy to run. Integrating them with your mail strategies is an easy way to drive traffic to your pages. Encourage people to visit these pages with incentives. Inform them of a specific discount only available to your Facebook ‘friends’, or a competition you are running via Twitter.

Flyer and brochure campaigns give you complete control over how your advertisements look, and who receives them. Eye catching and creative presentation in the form of printed envelopes is a simple way to encourage your customers to open your post. Your business can hire a local print management company to deal with all of your printing and distribution. This leaves you with more time to focus on your online campaigns.

Once you have grabbed your recipients’ attention, you need to call for a specific action. Send your recipient to a specific website designed for this campaign. That way you can clearly track the success of your direct mail marketing campaign. Simply telling people to visit your website or social media pages may only yield a few results.

Another advantage of integrated marketing is you can combine a personal and standardised approach. Address your recipients by name where possible in your letters and mail marketing to avoid your efforts being considered as spam. Once they visit the specific website or social networking page you can keep a uniformed response.

Integrating your free and paid for marketing strategies is a simple and effective solution for small business owners. Depending on the size of our budget, you may choose to send postcards to customers who have ‘opted in’, over letters to everyone. Shop around for design and print quotes that fit your budget and make sure your online campaigns are already set up and yielding results.

Internet Marketing For Newbies – What You Must Know

There is no cheaper, easier way to start a business than going online. All the tools you need are literally right at your fingertips. With internet connectivity, you can literally reach your target market easily. With the low cost of hosting and internet service provider fees, the overhead costs nearly close to nothing at all. The most important thing that you have to think of is learning how to best use the tools at your disposal to help make your business work!

The first thing you have to recognize about internet marketing is the fact that the internet is completely different from all the other existing methods of marketing. The web allows you dynamic options beyond the capabilities of other existing media. This is most in the fact that you can directly interact with your customers the moment they enter your site. This direct form of communication between you and your market allows you to adjust accordingly to hat you learn about your market as each day unfolds.

Second, the web allows you to earn through varying internet marketing methods. With computer media at your disposal, your profits need not be limited to actual point of purchase sales. There are many other methods to earn from your site. Having advertisements like Google ads that pay you per every click from your site visitors generate decent to really good amounts of income. There are several variations to this as well, such as pay per click or pay per vote.

Another important factor of internet marketing is having an identity. This is actually a bigger challenge than it sounds. With over millions of users, there is a strong degree of competition in getting a stake to a name. It is even more difficult to establish the identity after you secure your brand name. One of the major rules in establishing your identity is having name and brand consistency. Always use the same name in your advertisements, banners, emails and other online marketing media. In this way, you can inform your target market that your brand exists.

One other facet of identity in internet marketing is the recall factor. You must remember to create an image is that is not only intriguing but also memorable. There are simple ways to ensure that you’ll get return customers and that is through having a good memorable name.

Finally, we can now move on to the most important point of having an identity, reputation. In internet marketing, reputation is the one of the first things that your market will want from you. A good reputation gives new clients a sense of security, a sense of assurance that makes them comfortable to acquire services or procure products from you. When a buyer has nothing to fear from a store, they will gladly spend their money investing it. In fact, buyers encourage the prevalence of good sellers by choosing those with good reputation.

With these in mind, you can now start making your plans on creating a successful business venture online. The possibilities are almost endless when it comes to choosing what kind of direction and strategies you will take.

Article Marketing – 7 Methods to Earn Profits With Article Marketing

Article Marketing is a quick and simple, yet powerful and effective means to start earning money with one’s own writing skills. This opportunity has come up as a result of the growth of internet as the world’s biggest knowledge bank. For any kind of information requirement or problem, the internet offers a link with a solution. At the end of the link is usually an article written by some expert with his explanation of the solution.

As there are many experts in the world, there are many solutions, many articles and many web pages and web sites, running into millions. If you have even a little skill in writing, you can make money by writing articles.

There are two primary ways in which you can achieve this – the direct way and the indirect way. You must clearly understand both these methods to be successful.

1. The first method is to write articles directly for your own website or post them to various article directories. Using this method you can create a reputation of being a good writer. However, this approach takes a relatively longer time to bear fruit.

2. Ghost-writing is another direct method. It involves writing articles for another person, who is already running an article marketing campaign. Since he wants a large number of articles to be written, he will find other people to write and pay for those articles. The copyrights of the articles remain with the buyer, not with the writer. Thus, you can start earning with minimum investment.

3. An indirect way is to use programs like Google’s AdSense, which displays sponsored advertisements on relevant pages. If someone browsing your article page clicks on such a link, you are paid for that. This improves your standing in the eyes of the Search Engine.

4. Articles act as influencers for choice of products and services on the internet. When a user compares products before buying, he read through various articles about that product and then makes up his mind. Hence, article marketing serves to build the brand.

5. Community forums want more traffic on their websites and the only way to do that is to offer good content. Hence, they are willing to pay you for writing on their discussion forums. This is another direct way of earning your bucks.

6. Article Marketing is the quickest means of achieving results in the online world. It works in subtle ways and is more effective than traditional banner advertisements.

7. Article writing pays you more, the more you write, the more content you produce. This is a volume game!

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