A Brief Guide to Everything Whisk(e)y

There are countless brands on the market today but there’s also “craft” spirits which use locally sourced ingredients and only distil in small batches so as to ensure quality control. This new trend is in the form of artisan spirits made by craft distillers such as The Lakes Whisky. Craft whiskies can be found in most countries across the world including Scotland, Ireland, USA & Canada among others.

What is whisky made of

Whisky is made using a few different ingredients:

Barley (most common).
Wheat, Corn and Soybeans (USA/Canada uses these to substitute barley which is costly).
Potatoes & Sugar Beet (For Vodka in Russia/Poland).
Water and yeast for fermentation.

It is then distilled before aging it in oak barrels until ready to be bottled.

Whisky may also add flavours such as cinnamon or honey after the distillation process stops or use other forms of alcohol besides beer or wine during fermentation like brandy or cognac. This all depends on what flavour profile they’re trying to achieve with their product. Some whiskies are made using a continuous still while others will use pot stills such as those distilled in Scotland.

Craft Whisky is defined as whisky that has been distilled in a pot still, made from grain and aged for at least three years in oak barrels of less than 700 L capacity. It must also be bottled at no more than 80 proof (40% ABV) so it doesn’t become diluted with water during filtration or have any added colouring, flavours or other spirits mixed into it before being bottled. This makes craft whisky unique because each distillery will create their own flavour profile using different types of grains, yeast strains & techniques to give you an individual product every time.

The history of whiskey

Whisky was first introduced into the world in 1405 by the Scottish. The use of copper pot stills, where grains are fermented then distilled, differed from other regions that used larger copper vessels for distillation and ageing resulting in a more delicate product. These smaller stills were often heated over an open fire which brought out subtle flavours & aromas not found using other methods or materials.

Whisky can be made anywhere around the globe but must follow strict guidelines before being called whisky, otherwise it’s just ethyl alcohol with added flavourings. Creativity has blossomed following this new wave of craft whisky which uses unique ingredients and methods in order to bring out the best flavours and aromas possible. This can range from using specific types of wood for casks to adding small amounts of sherry or port wines.

How to enjoy your favourite whisk(e)y drink

Whisky should be consumed according to your personal preferences. Here are some suggestions on how you can enjoy your favourite whisky drink:

Add ice cubes or water for a more refreshing version of the same whisky type.
Use ginger ale, cola or mix with fruit juice in order to get an interesting cocktail variety.
Whisky stones are perfect if you want to keep your whisky cool without watering it down. Just pop them in the freezer beforehand and they will be ready when needed.

Whisky cocktails

Whisky is also the ideal spirit to use in cocktails such as the Manhattan, the Old Fashioned and of course, Irish Coffee.

Here are some amazing whisky cocktails:

The classic Whisky Sour.
Delicious Whisky Punch.
Spiced Berries & Honey Cocktail.

There is no end to your creativity where whisky is concerned. If you enjoy creating delicious drinks at home then there will be plenty more ideas. You can even try infusing your own spirits or liqueurs with different flavours such as vanilla, cinnamon or coffee to name just a few possibilities. Experimenting will open up an entire world of new flavour profiles which you can use in all sorts of wonderful ways to entertain your friends and family.

Types of whiskies and their characteristics

The different types of whiskeys include the following:

Bourbon whiskey is the most popular type of American whisky which has its origins in Kentucky, USA. It must be made with at least 51% corn and often contains other grains such as barley or malt. The characteristic flavour comes from the aging process which takes place in charred white oak barrels for at least two years before it can be sold to customers.
Craft whisky refers to any spirit that meets certain requirements regarding how it was produced, this includes being created by a small distillery without large quantities of mass production techniques or artificial additives used during fermentation or bottling.
Scotch whisky (made in Scotland) is one of the most popular and sought-after types of whisky in the world. It has a long history and is very much in demand.
American whiskies are not as famous, but they have been growing in popularity. They include bourbons and Tennessee whiskeys that can be produced anywhere within the US; there is no restriction on geography or water source unlike Scotch whisky.
Irish whisky is a much more unique flavoured whisky because of the way it is distilled. It uses a pot still distillation process that creates the distinctive rich, smooth and sweet taste of Irish whisky.
Single malt whisky is made from a mash of only malted barley. It must also be made on the same site as where it is aged, which separates it from ‘blended malt whisky.
Single grain whisky is a subtype of American whisky and distilled at one particular distillery.
Corn Whisky or ‘White Dog’ is unaged whisky that has been distilled out of at least 80% maize mash. It can also contain other grains including wheat, barley and rye but not malted barley.
Blended Whisky consists of both malt and grain whiskies blended together by the master blender before bottling to create an end product with different characteristics.

One Form Of Marketing That’s Better Than The Other

Do you know what “marketing” is? Marketing is the process of finding a market, and promoting your products and services to this market. When you do such a thing, some people will jump on your offer right away, and some will need to be reworked. But at the end of the day, if you’ve done your marketing right, you’ll have a group of loyal customers that you can sell to each and every month for more additional sales and profits.

Honestly, when it comes to marketing, there are really 2 different ways to promote your products. These 2 ways are strikingly different when you really take a look at them and see how they work. In my opinion, one option works extremely better than the other, and it has the power to totally turn a business around without hesitation. Would you like to know what these 2 options are? I’m sure you do. These are the 2 options:

1) Direct response marketing
2) Brand marketing

I listed “direct response marketing” first because it’s my preferred choice of marketing my products and services. The biggest distinction about direct response and brand marketing is that direct response ads have contact information in the ad to place an order or to acquire a free report, and brand marketing doesn’t.

All brand marketing does is that it takes your ad, places it on one page, and it may have one picture that covers the entire page, and after the image is a one line slogan about a business. If this sounds ridiculous to you, then I completely know how you feel. Nobody should be marketing this way because this form of “brand awareness” will simply leave your ads in a wastebasket.

But with direct response, for the same full page ad, you can get a prospect’s attention with your headline, get them to read your story or your opportunity, rouse up their emotions, and get them to take advantage of your free offer at the end of the ad. This is a much better approach than the brand marketing example I gave above.

If you’re not using direct response marketing in your business today, you’re missing out on a lot of profits, and you’re not-knowingly losing a lot of money due to your adventures with brand marketing. How did you get your first understand about marketing and building your brand? Did you learn it from a college professor? Did you hear it on TV one day? Did you hear from a billionaire who states that business is easy? How did you ever stumble upon this concept?

Well no matter how you came across this idea, you should know that it doesn’t work whatsoever. Use direct response marketing instead and you’ll find yourself with a lot of money flowing your way.

If an ad is working, and you have proof that it’s working, continue to roll out with this ad without fail. Keep running ads and make sure that you’re selling to your backend customers also.

Use these tips to have the kind of marketing success that you desire in your business.

Good luck with using these marketing tips to your advantage.

Direct Article Marketing And How To Estimate Your Target Audience

When you write an article with a goal to reach your target readers, there is a number of important factors you need to pay attention to if you want to succeed. The most important factor is to know your readership and speak in their language. When you address your prospects, do it in a manner that will hit home, which they will easily relate to and therefore be receptive to the messages you are conveying to them through your writing. Messages and advices that are given in a direct manner will fall to much more fertile ground – your readership will understand, consider and accept them better. The best way to have your point get across is to have your audience get the sense that they are being directly addressed to in your articles.

The power of written word has little limits. It is a perfect way to reach and connect with your readers, once you understand who they are. You will strengthen that connection by constant working on your credibility and trust as an article author. And credibility and trust are the only two ingredients that will keep your readers coming back to you for more reading, influencing them to appreciate and accept your message. Before you even start writing you need to estimate the knowledge level of your target readers. The amount of details and expert terminology you provide in your articles will directly depend on that estimation and will make your articles tailor-made for that specific audience. If you include more advanced information and details, average readers will have harder time understanding your articles, but the expert in the field, on the other hand, will find your content very valuable and will appreciate the content that is not written for average readership.

If you decide to appease the general audience, the experts will find little or no use in your writing, but average readers will better understand and appreciate your style of writing. Anyhow, it is important to estimate the knowledge level of the readership for whom you are writing and tailor terminology and details included in your articles accordingly. If you are writing for a field where the knowledge level of your audience is diversified, it would be wise if you wrote the content separately for as many level as it takes. You will want to reach all of them, so in order to make it happen, it is important to make each of those readership levels feel like they are being directly addressed. This approach will immensely boost the impact of your article marketing, so invest some time to perform a careful analysis of your target readers.