How to Become a Direct Marketing Copywriter

There are no shortcuts to become an expert direct marketing copywriter. The expertise which many copywriters want to possess comes with a lot of practice, a lot of cross- referencing, and a lot of exposure to new and different methods and styles of writing direct mail marketing copies. However, one point worth remembering is: the ultimate aim of your copy is to sell the product and nothing else. Therefore there are no set ways or methods of writing the ‘perfect’ direct marketing copy. Whatever style is makes a successful sale is the best!

However, a few pointers would see you through if you are attempting to write a direct marketing copy yourself. Firstly, be friendly. You are attempting to ‘connect’ with a vast pool of faceless and nameless people who you call your audience. The only welcome approach would be the friendly one. Speak to your audience as you would speak to them over a cup of coffee. Keep your tone warm and engaging. Make your audience feel that they are the single most important species on the planet. There is nothing like a little ego massage to get you going. Secondly, never bore your audience with long sentences, jargons, technical terms, and a story about yourself! Most copywriters tend to focus so much on themselves- why they are what they are and so on, that they forget about their objective of writing the copy. Your audience doesn’t care a zilch about who YOU are and why you are selling whatever it is that you are selling. And you know what, they don’t even care two hoots about the product! Seriously! All they want to know is why they should buy your product and what use would it be to them. So before writing about all those ‘salient features’ of your product in bullet points, get your act together and write, instead, what the benefits of your product are.

Your copy is directly responsible for the image of your company. If you write negative things about some other companies or products, it would reflect on the reputation of your company. The best way to keep a squeaky clean reputation would be to avoid indulging in verbal battles. Many companies indulge in rabble rousing copies about how ineffective their competitors’ products are compared to their own. Keep away from any such intentions even if you are tempted to. Always let your customers be the final judge.

The last advice would be to make sure that your product lives up to its reputation. Your copy would have created an image in the minds of your audience about your product. If, by any chance, it fails to deliver in one or more parameters, your customers would write it off immediately. And a negative remark takes negligible time to spread and can seriously damage your reputation in the market.

Advantages of Every Door Direct Mail and Why Your Company Should Be Using This New Service

Every Door Direct Mail is a ground breaking new program by the US postal service which will allow you to mail postcards at only 14.2 cents per postcard. This program satisfies a large number of small businesses who otherwise could not afford to mail postcards

Control your delivery time with Every Door Direct Mail

EDDM gets your marketing piece in the hands of your customers when you need it to be. It’s a great program because you can control when your marketing piece hits. You prepare your mail instead of a mail house.

No fees to mail with EDDM Retail

You don’t have to pay any fees to the post office to mail your postcards which in the past made it cost prohibitive for businesses like yours to mail postcards.

Dominate the mailbox with EDDM Retail

Every Door Direct Mail is a tangible printed piece that is larger than 6.25″ tall or 11.5″ long. This means that your mail piece, as inexpensive as it is, can hit the mailboxes bigger than all of other mail piece. The postal patron will get their bills, but also your mail piece which consumes the mailbox. It will be bigger than every other piece in the mailbox.

Let your customers save your marketing piece with EDDM Retail

Many businesses look to online marketing as alternative to print advertising and direct mail. Do you think that customers save emails? With so much spam on the Internet today, it is very difficult to capture the attention of your customers in that medium. With this program, your customers can save your mail piece giving you months of return customers from that one tangible postcard.

Your competitors don’t know about EDDM Retail

This program has only been around since March of 2011. This means that the program is so new that your competitors aren’t using this program. You can get your marketing message out before your competition knows. This gives you an advantage by beating them to the clients. This won’t be like this forever, so it gives you the opportunity to mail now with little competition.

Every Door Direct Mail is a slam dunk for businesses like yours to get the printed pieces into your customers hands without a high price. We are recommending to all of the businesses we know to use the Every Door Direct Mail retail program to boost your bottom line.

Affiliate Marketing – Meaning & Uses

Affiliate marketing is a kind of internet marketing strategies that has been becoming immensely popular of late. The word affiliate means “additional” or “secondary”. Hence the term affiliate marketing is an addition to the original conventional direct marketing methodology.

In affiliate marketing the internet plays a major role because this brings the buyer and seller close to each other. A relationship is established even without personal contact. The seller advertises his product or his request through a website. The seller gets to know about this through various search engines. For example paid surveys are one classic example of affiliate marketing.

Any business is dependent on the consumer feedback. It is very important to conduct a detailed market research to analyze the customer satisfaction towards a particular product. What better way to find this out, than getting first hand information from the customers themselves? The business website produces an online questionnaire which has many questions relating to the product satisfaction, customer feedback, ways to improve etc. The user has to just log in into the buyer’s website and fill up this questionnaire. The best part about this whole exercise is that, the user gets paid for filling up the survey. Hence just by filling up a simple questionnaire about a product one uses, one gets paid handsomely.

Affiliate marketing has many advantages. The first and foremost thing is that they help in huge savings of cost, time and energy. In direct marketing, meeting up with the customers, explaining the product benefits to them and eventually striking a deal with them ends up in consuming a lot of time. However in affiliate marketing, just by a click of the mouse the buyer and seller are introduced to each other. All one needs is very minimum investment and a personalized website to excel in business.

Secondly, the cost savings are huge in affiliate marketing. In direct marketing, one needs to travel a lot to meet potential customers. Setting up an offline business also needs huge investment and necessary approval from the government for setting up business in certain areas. There are lot of middlemen involved in this and if business has to be set up properly, all these middlemen must be paid heftily. Therefore, other than the main business costs, these kind of secondary costs bring up a huge bill. All these costs are eradicated in case of affiliate marketing, because everything is set up online.

The third and the most important advantage is that one can have an excellent work life balance. The user can make money by working just for a couple of hours from home. Hence this helps in managing personal commitments very effectively in addition to official commitments. The working hours are very flexible and making money through affiliate marketing is not too demanding from the user’s viewpoint. The user can effectively distribute his / her personal time for more productive purposes. Hence affiliate marketing is one best method to earn quick money from home itself. More number of students and housewives are getting more attracted into this business now.