Internet Marketing Appeal

Why is internet marketing so popular? What makes it so special? Compared to traditional marketing what makes internet marketing different?

The answer is quite simply, it’s cost versus it’s reach. In traditional marketing the choice of media is key. Internet marketing lets marketers choose between a wide variety of media. From newsletters, to video, to even one-on-one conversations.

One of the biggest benefits of internet marketing over traditional marketing is the low cost of entry. Just about anyone can throw up a Squidoo page at little or no monetary cost. This although a great benefit, is not the most important one.

Another benefit that online marketing has over traditional promotion tactics is the ability for instantaneous feedback. This is a main staple of direct response marketing. I’ll tell you want, the direct-response and direct mail kings of old would have a field day with the internet and world-wide-web.

The internet allows for almost instantaneous feedback. Meaning you can see if what you are doing is working or not. For example you can have stats on your website to see if the forum post you did a few minutes ago attracted any visitors.

Or you can test if the email you just sent to 7,000 people got you any sales. Or you can put up a little ask campaign, surveying your prospects thoughts, and get answers right away that you can put into your next product.

The feedback loop for online marketers is great, however that’s not even the best benefit of internet marketing. By far the biggest reason why internet marketing is a revolutionary form of marketing is it’s enormous reach.

The internet literally connects the world together. If you have a website, literally your reach if over a billion people. Over a billion people can visit your website, see your business offer, at little cost compare to traditional media.

A combination of the three, low-cost, instant loop and broad reach will provide online entrepreneurs with endless amounts of opportunity for some time to come.

Yellow Pages Advertising As A Marketing Strategy

Are you doing yellow pages advertising to your advantage today? If so, then you should know that there are a lot of things that need to be done in order to make your yellow pages ad a success. The first thing that you need to supplement your ads is to have a tracking medium in place that will allow you to code your ads.

You don’t want to send all of your ads to one location. This way you won’t be able to track with revenue source is making you the most money. This way when you need to track your advertising, you know exactly the techniques that is bringing you the most sales and profits.

So when running yellow pages ads, keep these tips in mind.

Now there are a few people that you need to worry about and not worry about when it comes to getting more response from your yellow page ad. The people that you don’t need to worry about are the advertisers who run those 3 liner ads. People skim over these in a heartbeat.

But the people that you need to worry about are those who run display, half, and full page ads. These are the type of people who will take up most of the pages, and if you can incorporate your display ad in a great locations somewhere not close to the other ads.

The trick to make your yellow pages ad work is to not make it look like an ad. Make your ad seems newsworthy and informative in nature. Be sure to make your contact information look like something that a newspaper editor would provide for you.

If none of these techniques don’t work for you, then consider NOT using the yellow pages anymore. I once heard of guy who tried to sell his product offline using all the right strategies, but it didn’t work for him. But as soon as this guy turned to the internet to market his book, he got a TON of sales.

I mention this story is because if one strategy doesn’t work for you, it’s time to change and do something else. That’s just the nature of business. Your goal is to shake the “hurt” of, and getting out there in the advertising scene again. Run an advertising campaign that it’s different, and that makes everything seem clear and coherent.

Yellow pages advertising can work, and your best bet would be to generate a lead, and follow up on these leads, as soon as possible. This is how I would go about marketing my yellow pages ads… what about you?

You only have a short time frame to make this campaign work for you, so make sure you do it right. Mail out to your leads at least once per month, and continue to stay in their minds on a monthly basis. You can really turn yellow pages as a profitable source for you, you just have to know how to structure your ads accordingly.

Good luck with using these tips to have the most success as possible in your business.

Advantages of Every Door Direct Mail and Why Your Company Should Be Using This New Service

Every Door Direct Mail is a ground breaking new program by the US postal service which will allow you to mail postcards at only 14.2 cents per postcard. This program satisfies a large number of small businesses who otherwise could not afford to mail postcards

Control your delivery time with Every Door Direct Mail

EDDM gets your marketing piece in the hands of your customers when you need it to be. It’s a great program because you can control when your marketing piece hits. You prepare your mail instead of a mail house.

No fees to mail with EDDM Retail

You don’t have to pay any fees to the post office to mail your postcards which in the past made it cost prohibitive for businesses like yours to mail postcards.

Dominate the mailbox with EDDM Retail

Every Door Direct Mail is a tangible printed piece that is larger than 6.25″ tall or 11.5″ long. This means that your mail piece, as inexpensive as it is, can hit the mailboxes bigger than all of other mail piece. The postal patron will get their bills, but also your mail piece which consumes the mailbox. It will be bigger than every other piece in the mailbox.

Let your customers save your marketing piece with EDDM Retail

Many businesses look to online marketing as alternative to print advertising and direct mail. Do you think that customers save emails? With so much spam on the Internet today, it is very difficult to capture the attention of your customers in that medium. With this program, your customers can save your mail piece giving you months of return customers from that one tangible postcard.

Your competitors don’t know about EDDM Retail

This program has only been around since March of 2011. This means that the program is so new that your competitors aren’t using this program. You can get your marketing message out before your competition knows. This gives you an advantage by beating them to the clients. This won’t be like this forever, so it gives you the opportunity to mail now with little competition.

Every Door Direct Mail is a slam dunk for businesses like yours to get the printed pieces into your customers hands without a high price. We are recommending to all of the businesses we know to use the Every Door Direct Mail retail program to boost your bottom line.