Consumer Direct Marketing – Don’t Leave Your Mortgage Business Without It

You may be very happy contacting and schmoozing Realtors/Agents/Builders and begging for their business or, possibly purchasing leads and then competing with three or more originators for the mortgage. But, there are many loan officers and mortgage brokers working with prospects, home buyers and sellers, many months before they even think about contacting a Realtor/Agent.

It’s called “Consumer Direct Marketing” and the mortgage professionals that are incorporating this principle into their marketing programs, are way ahead of you. And yes, it’s simply marketing to consumers, prospects, and clients long before they decide to make a mortgage decision.

The mortgage professionals that are using this principle have seen the handwriting on the wall and the changes taking place in the mortgage industry. I’m sure you’ve experienced the fact that many Realtors/Agents and even some Builders now have their own mortgage companies. They are competing with you head-to-head and originating loans themselves. They control the listings and now they are trying to control the entire transaction including the mortgage process and eliminate you from the deal.

By marketing directly to consumers well in advance you’re circumventing this possibility. You’re establishing a rapport, a bond, and enhancing your position as a trusted financial advisor with your contacts. You’re also approving them for a mortgage in advance further solidifying your position and totally eliminating the competition. A Realtor/Agent/Builder would be out of their mind to suggest that your client start the mortgage process all over again with a new loan officer and a new company. After all, the mortgage is approved and a quick closing is all but guaranteed, isn’t it?

Here are a just few “Consumer Direct Marketing” methods you could be incorporating into your marketing program to ensure your mortgage success:

1. You can market to your existing database ever month with timely mortgage and credit information, postcards, articles, and reports.

2. You can market to For Sale By Owners (FSBOs) and assist them in selling their homes and pre-qualify and pre-approve their prospects for them.

3. You can market to first-time home buyers and pre-approve them for a mortgage loan in advance and before a Realtor/Agent is involved.

4. You can market to anyone by providing free articles and reports such as Refinancing Tips, Home Buyer Tips, Credit Tips, Mortgage Tips, Mistakes People Make When Shopping For A Mortgage, and the like.

5. You can market to Divorce Attorneys, Financial Advisors/Planners, and CPA’s to gain referral partners and new mortgage prospects.

Yes, the mortgage business is changing. Don’t be left behind…and don’t be that “Old Dog” that can’t learn new origination tips. Change the way you originate loans and you’ll continue to prosper in the mortgage business.

Integrated Marketing Communications – 5 Primary Communication Tools

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you’re examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:
This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:
This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:
This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:
This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:
Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.

High Protein Seafood: What Fish Has the Most Protein?

##1. Think outside the box when it comes to protein

When it comes to your protein intake, it is important to remember that it is not only meats that are high in protein. There are also many types of seafood that have a high protein content. In fact, some of the most popular seafood options are considered to be among the best sources of protein you can find.

High protein seafood can be a great way to help you meet your daily needs for both fat and carbohydrate intake as well as increase your dietary fiber intake. High protein fish is also a good source of omega-three fatty acids which are considered healthy fats that have been found to promote heart health, brain function, joint support, as well as skin and hair health.

However, it is important to remember that seafood can contain high levels of sodium which may lead to high blood pressure or other related issues if you consume too much in a day so be sure you monitor your intake carefully. High protein fish such as tuna, trout, halibut, cod and sardines are popular options for those who want to add more lean protein into their diets without adding red meats like beef or pork. These types of proteins also tend to have lower fat content than some others making them healthier choices overall when choosing foods from swordfish suppliers with higher protein contents.

##2. Fish is a great source of protein, but which fish has the most protein per serving size and what are some other high-protein seafood options for those who don’t like fish.

So, what kind of fish has the highest protein content? Here are a few delicious options:

-Tuna: provides about 22 grams of protein per 100 g

-Salmon: about 23.61 grams of protein per 100g serving size

-Cod: just slightly less than salmon with 21.55 grams of protein in every 100 gram serving size

-Trout: this provides around 16.29 grams of protein per 100g serving size

-Haddock: about 15.24 grams of protein in every 100 gram serving size

Other seafood options that are great sources of lean, high quality proteins include shrimp (156 grams for 32 calories), crab (212 grams for 86 calories) and lobster (111grams/34calories). Mussels contain about 13 gms of protein per cup cooked while scallops provide 18gm/cup. Even oysters make the list with roughly 12 gm/100gm serving size!

So there you have it – these are just a few suggestions to get your creative juices flowing when thinking about adding more fish into your diet from the best fresh tuna suppliers. It is important to note here that all types of

##3. There are many benefits to eating more seafood – read on for more information about these benefits

Eating more seafood not only can give you your required protein intake, but also helps you meet important requirements for Omega 3 fatty oils, as well as a range of different vitamins and minerals.

##4. A list of high-protein seafood options that you may not have considered before (eel, lobster, shrimp)

It is not only the popularly consumed seafood that contains high protein; let’s see some of the more unconventional types that are also good for you, such as:

-Eel: with a very low fat content and high protein, eel is also rich in vitamin D.

-Lobster: A great seafood choice for those looking to increase their iron intake as well as being an excellent source of zinc and selenium that support the immune system. Lobsters are also known to be one of the richest sources of Omega-three fatty acids around!

##5. The best way to cook your new favourite dish!

There are many ways that you can cook seafood, but it must be done in such as manner in which you don’t destroy their nutritional value. The best way to cook seafood includes poaching, baking or grilling it. It is important to not overcook seafood as this can cause health problems with your body and destroy the nutrients found in protein foods like fish.

##6. How much should you eat each day to get enough protein in your diet and how can you make sure that you’re getting all the nutrients that your body needs from different types of proteins? The required amount of seafood that you should eat each day can vary depending on your age and weight. Seafood like fish is low in calories and high in nutrients that the body needs to stay healthy.