Yellow Pages Advertising As A Marketing Strategy

Are you doing yellow pages advertising to your advantage today? If so, then you should know that there are a lot of things that need to be done in order to make your yellow pages ad a success. The first thing that you need to supplement your ads is to have a tracking medium in place that will allow you to code your ads.

You don’t want to send all of your ads to one location. This way you won’t be able to track with revenue source is making you the most money. This way when you need to track your advertising, you know exactly the techniques that is bringing you the most sales and profits.

So when running yellow pages ads, keep these tips in mind.

Now there are a few people that you need to worry about and not worry about when it comes to getting more response from your yellow page ad. The people that you don’t need to worry about are the advertisers who run those 3 liner ads. People skim over these in a heartbeat.

But the people that you need to worry about are those who run display, half, and full page ads. These are the type of people who will take up most of the pages, and if you can incorporate your display ad in a great locations somewhere not close to the other ads.

The trick to make your yellow pages ad work is to not make it look like an ad. Make your ad seems newsworthy and informative in nature. Be sure to make your contact information look like something that a newspaper editor would provide for you.

If none of these techniques don’t work for you, then consider NOT using the yellow pages anymore. I once heard of guy who tried to sell his product offline using all the right strategies, but it didn’t work for him. But as soon as this guy turned to the internet to market his book, he got a TON of sales.

I mention this story is because if one strategy doesn’t work for you, it’s time to change and do something else. That’s just the nature of business. Your goal is to shake the “hurt” of, and getting out there in the advertising scene again. Run an advertising campaign that it’s different, and that makes everything seem clear and coherent.

Yellow pages advertising can work, and your best bet would be to generate a lead, and follow up on these leads, as soon as possible. This is how I would go about marketing my yellow pages ads… what about you?

You only have a short time frame to make this campaign work for you, so make sure you do it right. Mail out to your leads at least once per month, and continue to stay in their minds on a monthly basis. You can really turn yellow pages as a profitable source for you, you just have to know how to structure your ads accordingly.

Good luck with using these tips to have the most success as possible in your business.

A Brief Guide to Everything Whisk(e)y

There are countless brands on the market today but there’s also “craft” spirits which use locally sourced ingredients and only distil in small batches so as to ensure quality control. This new trend is in the form of artisan spirits made by craft distillers such as The Lakes Whisky. Craft whiskies can be found in most countries across the world including Scotland, Ireland, USA & Canada among others.

What is whisky made of

Whisky is made using a few different ingredients:

Barley (most common).
Wheat, Corn and Soybeans (USA/Canada uses these to substitute barley which is costly).
Potatoes & Sugar Beet (For Vodka in Russia/Poland).
Water and yeast for fermentation.

It is then distilled before aging it in oak barrels until ready to be bottled.

Whisky may also add flavours such as cinnamon or honey after the distillation process stops or use other forms of alcohol besides beer or wine during fermentation like brandy or cognac. This all depends on what flavour profile they’re trying to achieve with their product. Some whiskies are made using a continuous still while others will use pot stills such as those distilled in Scotland.

Craft Whisky is defined as whisky that has been distilled in a pot still, made from grain and aged for at least three years in oak barrels of less than 700 L capacity. It must also be bottled at no more than 80 proof (40% ABV) so it doesn’t become diluted with water during filtration or have any added colouring, flavours or other spirits mixed into it before being bottled. This makes craft whisky unique because each distillery will create their own flavour profile using different types of grains, yeast strains & techniques to give you an individual product every time.

The history of whiskey

Whisky was first introduced into the world in 1405 by the Scottish. The use of copper pot stills, where grains are fermented then distilled, differed from other regions that used larger copper vessels for distillation and ageing resulting in a more delicate product. These smaller stills were often heated over an open fire which brought out subtle flavours & aromas not found using other methods or materials.

Whisky can be made anywhere around the globe but must follow strict guidelines before being called whisky, otherwise it’s just ethyl alcohol with added flavourings. Creativity has blossomed following this new wave of craft whisky which uses unique ingredients and methods in order to bring out the best flavours and aromas possible. This can range from using specific types of wood for casks to adding small amounts of sherry or port wines.

How to enjoy your favourite whisk(e)y drink

Whisky should be consumed according to your personal preferences. Here are some suggestions on how you can enjoy your favourite whisky drink:

Add ice cubes or water for a more refreshing version of the same whisky type.
Use ginger ale, cola or mix with fruit juice in order to get an interesting cocktail variety.
Whisky stones are perfect if you want to keep your whisky cool without watering it down. Just pop them in the freezer beforehand and they will be ready when needed.

Whisky cocktails

Whisky is also the ideal spirit to use in cocktails such as the Manhattan, the Old Fashioned and of course, Irish Coffee.

Here are some amazing whisky cocktails:

The classic Whisky Sour.
Delicious Whisky Punch.
Spiced Berries & Honey Cocktail.

There is no end to your creativity where whisky is concerned. If you enjoy creating delicious drinks at home then there will be plenty more ideas. You can even try infusing your own spirits or liqueurs with different flavours such as vanilla, cinnamon or coffee to name just a few possibilities. Experimenting will open up an entire world of new flavour profiles which you can use in all sorts of wonderful ways to entertain your friends and family.

Types of whiskies and their characteristics

The different types of whiskeys include the following:

Bourbon whiskey is the most popular type of American whisky which has its origins in Kentucky, USA. It must be made with at least 51% corn and often contains other grains such as barley or malt. The characteristic flavour comes from the aging process which takes place in charred white oak barrels for at least two years before it can be sold to customers.
Craft whisky refers to any spirit that meets certain requirements regarding how it was produced, this includes being created by a small distillery without large quantities of mass production techniques or artificial additives used during fermentation or bottling.
Scotch whisky (made in Scotland) is one of the most popular and sought-after types of whisky in the world. It has a long history and is very much in demand.
American whiskies are not as famous, but they have been growing in popularity. They include bourbons and Tennessee whiskeys that can be produced anywhere within the US; there is no restriction on geography or water source unlike Scotch whisky.
Irish whisky is a much more unique flavoured whisky because of the way it is distilled. It uses a pot still distillation process that creates the distinctive rich, smooth and sweet taste of Irish whisky.
Single malt whisky is made from a mash of only malted barley. It must also be made on the same site as where it is aged, which separates it from ‘blended malt whisky.
Single grain whisky is a subtype of American whisky and distilled at one particular distillery.
Corn Whisky or ‘White Dog’ is unaged whisky that has been distilled out of at least 80% maize mash. It can also contain other grains including wheat, barley and rye but not malted barley.
Blended Whisky consists of both malt and grain whiskies blended together by the master blender before bottling to create an end product with different characteristics.

How to Be Successful in Email Marketing

Today, direct email marketing has been an effective internet marketing tool. It is being utilized to produce greater revenue, create rapport to consumers, and influence the consumer’s behavior. A lot of online businesses are making use of it to improve their sales and get more feedbacks from consumers through the customer service assistant.

The growth of direct email marketing industry has created a positive result on the consumer’s behavior.

The reasons why a lot of companies favor email marketing are:

1. It’s fast and efficient

2. It’s practically inexpensive

3. Much accepted by the mass

Furthermore, direct email marketing is also very challenging. Direct email marketers must place messages that are factual and convincing to the consumers.

Here are some tips that you can start with in creating the email message:

1. Make use of Referrals. The “refer to a friend” link on the webpage will help increase referrals from those interested consumers who visited your site. You can also send contents and useful information to your referrals at the same time ask for some recommendation that will help in attracting more consumers.

2. Keep Privacy. This is one of the major concerns of the consumers. They should be ensured that you would keep their privacy. Hence, exchanging or renting emails with others is a big NO NO!

It is also important for your email to have a privacy policy. It should also have a link on the messages you send and should have a place on your website. Let your potential consumer understand your company’s policies and rules. This would make the consumer more aware and be at ease in doing business with the company.

3. Customization/Personalization. As the saying goes, “the sweetest sound to every one is to hear the sound of their name”. Indeed, placing your consumer’s name in the message create a sense of ownership. Essentially, it attracts more consumers and at the same time boost readership. And for sure that is one of your goals. So, from now on, include names and even their emails.

4. Prove your skills. What do you do to show your skills? How do you talk to your consumer? How do you explain to them what you actually do, and you really know what you’re doing?

These are some questions that will help you grow consumers and gain loyalty from them. Send them emails plus the articles you made and also some list of helpful tips.

5. Deepen your relationship with the consumer. You can achieve the loyalty and trust of your consumer if you’re able to establish a positive rapport with them.

The responses you send to your consumers, the useful articles you submit, your website and its contents, the company’s rules and policies and the customer care service that are always available for them are the best proof that you really care for your consumers.

And when your consumers feel that you sincerely care for them, there’s already the trust that will link you together. This would mean more offering and lots of responsive messages

6. Long-term relationship. It is proven that those companies who keep a long ñterm relationship with their consumer have gain the most responsive emails. So, it is important for you to know the strategies to maintain a better relationship with your consumer.

The success of direct email marketing is based in the consumer’s trust and loyalty. Your loyal consumers are the ones who will continuously purchase your products, and stay with you for years to come.