How to Become a Direct Marketing Copywriter

There are no shortcuts to become an expert direct marketing copywriter. The expertise which many copywriters want to possess comes with a lot of practice, a lot of cross- referencing, and a lot of exposure to new and different methods and styles of writing direct mail marketing copies. However, one point worth remembering is: the ultimate aim of your copy is to sell the product and nothing else. Therefore there are no set ways or methods of writing the ‘perfect’ direct marketing copy. Whatever style is makes a successful sale is the best!

However, a few pointers would see you through if you are attempting to write a direct marketing copy yourself. Firstly, be friendly. You are attempting to ‘connect’ with a vast pool of faceless and nameless people who you call your audience. The only welcome approach would be the friendly one. Speak to your audience as you would speak to them over a cup of coffee. Keep your tone warm and engaging. Make your audience feel that they are the single most important species on the planet. There is nothing like a little ego massage to get you going. Secondly, never bore your audience with long sentences, jargons, technical terms, and a story about yourself! Most copywriters tend to focus so much on themselves- why they are what they are and so on, that they forget about their objective of writing the copy. Your audience doesn’t care a zilch about who YOU are and why you are selling whatever it is that you are selling. And you know what, they don’t even care two hoots about the product! Seriously! All they want to know is why they should buy your product and what use would it be to them. So before writing about all those ‘salient features’ of your product in bullet points, get your act together and write, instead, what the benefits of your product are.

Your copy is directly responsible for the image of your company. If you write negative things about some other companies or products, it would reflect on the reputation of your company. The best way to keep a squeaky clean reputation would be to avoid indulging in verbal battles. Many companies indulge in rabble rousing copies about how ineffective their competitors’ products are compared to their own. Keep away from any such intentions even if you are tempted to. Always let your customers be the final judge.

The last advice would be to make sure that your product lives up to its reputation. Your copy would have created an image in the minds of your audience about your product. If, by any chance, it fails to deliver in one or more parameters, your customers would write it off immediately. And a negative remark takes negligible time to spread and can seriously damage your reputation in the market.

Direct Selling Companies – Consider the Costs of Doing Business

Many people are looking for ways to make money from home. One popular home based business model is Direct Sales. Sometimes called party plans, direct sales companies include businesses like Avon, Mary Kay, Tubberware, and Ameriplan.

Direct Sales and Party Plan Companies are also called network marketing companies. They focus not only on selling products or services, but also recruiting other salespeople into the company. These type of home based businesses are best for people with outgoing personalities who enjoy hosting parties, inviting people to events, and talking to strangers. If you decide to sell products or services for one of these companies you will usually be an independent sales representative or independent contractor, NOT an employee. You most likely will be paid commissions when you sell a product, or when someone you recruit or sponsor into the business, sells a product. If you don’t make any sales, you won’t make any money.

There are usually costs associated with doing business, and one must consider these costs prior to joining the business. There may be monthly fees to pay, which may cover your company website or national marketing campaigns. There may also be costs associated with the products you sell. The independent consultant may be required to buy the products first at a wholesale rate, then resell the product to customers at retail price, thus keeping their profit. Other companies may NOT require the independent sale representative to carry the inventory, but rather the items are drop shipped directly to the consumer. Customers may be able to order products from a company website or only from the independent representative. The independent sales rep may need to pay to marketing materials, products, samples, training courses and monthly fees.

Before joining any company, find out the actual costs that are mandatory, like a required monthly fee. Then try to get an estimate of variable costs, like advertising expenses, from an independent rep already in the business. You may also want to talk to people who have “failed” or “quit” this business. They may give you a more accurate description of the costs involved. Calculate how many products you would need to sell per month in order to just break even after your expenses are paid. If this number feasible? How many hours or parties will you need to host to meet this minimum amount of sales? Will you have additional income from the sale of products from a company website or do all product sales come from in person transactions? These are all things to consider when deciding to start a home business in direct selling or party plan type companies.

Before joining any company as a sales representative, make sure to check out their credentials with the Direct Selling Association at www.dsa.org. Also make sure to read the Better Business Bureau report on their company.

Yellow Pages Advertising As A Marketing Strategy

Are you doing yellow pages advertising to your advantage today? If so, then you should know that there are a lot of things that need to be done in order to make your yellow pages ad a success. The first thing that you need to supplement your ads is to have a tracking medium in place that will allow you to code your ads.

You don’t want to send all of your ads to one location. This way you won’t be able to track with revenue source is making you the most money. This way when you need to track your advertising, you know exactly the techniques that is bringing you the most sales and profits.

So when running yellow pages ads, keep these tips in mind.

Now there are a few people that you need to worry about and not worry about when it comes to getting more response from your yellow page ad. The people that you don’t need to worry about are the advertisers who run those 3 liner ads. People skim over these in a heartbeat.

But the people that you need to worry about are those who run display, half, and full page ads. These are the type of people who will take up most of the pages, and if you can incorporate your display ad in a great locations somewhere not close to the other ads.

The trick to make your yellow pages ad work is to not make it look like an ad. Make your ad seems newsworthy and informative in nature. Be sure to make your contact information look like something that a newspaper editor would provide for you.

If none of these techniques don’t work for you, then consider NOT using the yellow pages anymore. I once heard of guy who tried to sell his product offline using all the right strategies, but it didn’t work for him. But as soon as this guy turned to the internet to market his book, he got a TON of sales.

I mention this story is because if one strategy doesn’t work for you, it’s time to change and do something else. That’s just the nature of business. Your goal is to shake the “hurt” of, and getting out there in the advertising scene again. Run an advertising campaign that it’s different, and that makes everything seem clear and coherent.

Yellow pages advertising can work, and your best bet would be to generate a lead, and follow up on these leads, as soon as possible. This is how I would go about marketing my yellow pages ads… what about you?

You only have a short time frame to make this campaign work for you, so make sure you do it right. Mail out to your leads at least once per month, and continue to stay in their minds on a monthly basis. You can really turn yellow pages as a profitable source for you, you just have to know how to structure your ads accordingly.

Good luck with using these tips to have the most success as possible in your business.