One Form Of Marketing That’s Better Than The Other

Do you know what “marketing” is? Marketing is the process of finding a market, and promoting your products and services to this market. When you do such a thing, some people will jump on your offer right away, and some will need to be reworked. But at the end of the day, if you’ve done your marketing right, you’ll have a group of loyal customers that you can sell to each and every month for more additional sales and profits.

Honestly, when it comes to marketing, there are really 2 different ways to promote your products. These 2 ways are strikingly different when you really take a look at them and see how they work. In my opinion, one option works extremely better than the other, and it has the power to totally turn a business around without hesitation. Would you like to know what these 2 options are? I’m sure you do. These are the 2 options:

1) Direct response marketing
2) Brand marketing

I listed “direct response marketing” first because it’s my preferred choice of marketing my products and services. The biggest distinction about direct response and brand marketing is that direct response ads have contact information in the ad to place an order or to acquire a free report, and brand marketing doesn’t.

All brand marketing does is that it takes your ad, places it on one page, and it may have one picture that covers the entire page, and after the image is a one line slogan about a business. If this sounds ridiculous to you, then I completely know how you feel. Nobody should be marketing this way because this form of “brand awareness” will simply leave your ads in a wastebasket.

But with direct response, for the same full page ad, you can get a prospect’s attention with your headline, get them to read your story or your opportunity, rouse up their emotions, and get them to take advantage of your free offer at the end of the ad. This is a much better approach than the brand marketing example I gave above.

If you’re not using direct response marketing in your business today, you’re missing out on a lot of profits, and you’re not-knowingly losing a lot of money due to your adventures with brand marketing. How did you get your first understand about marketing and building your brand? Did you learn it from a college professor? Did you hear it on TV one day? Did you hear from a billionaire who states that business is easy? How did you ever stumble upon this concept?

Well no matter how you came across this idea, you should know that it doesn’t work whatsoever. Use direct response marketing instead and you’ll find yourself with a lot of money flowing your way.

If an ad is working, and you have proof that it’s working, continue to roll out with this ad without fail. Keep running ads and make sure that you’re selling to your backend customers also.

Use these tips to have the kind of marketing success that you desire in your business.

Good luck with using these marketing tips to your advantage.