Internet Marketing Appeal

Why is internet marketing so popular? What makes it so special? Compared to traditional marketing what makes internet marketing different?

The answer is quite simply, it’s cost versus it’s reach. In traditional marketing the choice of media is key. Internet marketing lets marketers choose between a wide variety of media. From newsletters, to video, to even one-on-one conversations.

One of the biggest benefits of internet marketing over traditional marketing is the low cost of entry. Just about anyone can throw up a Squidoo page at little or no monetary cost. This although a great benefit, is not the most important one.

Another benefit that online marketing has over traditional promotion tactics is the ability for instantaneous feedback. This is a main staple of direct response marketing. I’ll tell you want, the direct-response and direct mail kings of old would have a field day with the internet and world-wide-web.

The internet allows for almost instantaneous feedback. Meaning you can see if what you are doing is working or not. For example you can have stats on your website to see if the forum post you did a few minutes ago attracted any visitors.

Or you can test if the email you just sent to 7,000 people got you any sales. Or you can put up a little ask campaign, surveying your prospects thoughts, and get answers right away that you can put into your next product.

The feedback loop for online marketers is great, however that’s not even the best benefit of internet marketing. By far the biggest reason why internet marketing is a revolutionary form of marketing is it’s enormous reach.

The internet literally connects the world together. If you have a website, literally your reach if over a billion people. Over a billion people can visit your website, see your business offer, at little cost compare to traditional media.

A combination of the three, low-cost, instant loop and broad reach will provide online entrepreneurs with endless amounts of opportunity for some time to come.