How to Be Successful in Email Marketing

Today, direct email marketing has been an effective internet marketing tool. It is being utilized to produce greater revenue, create rapport to consumers, and influence the consumer’s behavior. A lot of online businesses are making use of it to improve their sales and get more feedbacks from consumers through the customer service assistant.

The growth of direct email marketing industry has created a positive result on the consumer’s behavior.

The reasons why a lot of companies favor email marketing are:

1. It’s fast and efficient

2. It’s practically inexpensive

3. Much accepted by the mass

Furthermore, direct email marketing is also very challenging. Direct email marketers must place messages that are factual and convincing to the consumers.

Here are some tips that you can start with in creating the email message:

1. Make use of Referrals. The “refer to a friend” link on the webpage will help increase referrals from those interested consumers who visited your site. You can also send contents and useful information to your referrals at the same time ask for some recommendation that will help in attracting more consumers.

2. Keep Privacy. This is one of the major concerns of the consumers. They should be ensured that you would keep their privacy. Hence, exchanging or renting emails with others is a big NO NO!

It is also important for your email to have a privacy policy. It should also have a link on the messages you send and should have a place on your website. Let your potential consumer understand your company’s policies and rules. This would make the consumer more aware and be at ease in doing business with the company.

3. Customization/Personalization. As the saying goes, “the sweetest sound to every one is to hear the sound of their name”. Indeed, placing your consumer’s name in the message create a sense of ownership. Essentially, it attracts more consumers and at the same time boost readership. And for sure that is one of your goals. So, from now on, include names and even their emails.

4. Prove your skills. What do you do to show your skills? How do you talk to your consumer? How do you explain to them what you actually do, and you really know what you’re doing?

These are some questions that will help you grow consumers and gain loyalty from them. Send them emails plus the articles you made and also some list of helpful tips.

5. Deepen your relationship with the consumer. You can achieve the loyalty and trust of your consumer if you’re able to establish a positive rapport with them.

The responses you send to your consumers, the useful articles you submit, your website and its contents, the company’s rules and policies and the customer care service that are always available for them are the best proof that you really care for your consumers.

And when your consumers feel that you sincerely care for them, there’s already the trust that will link you together. This would mean more offering and lots of responsive messages

6. Long-term relationship. It is proven that those companies who keep a long ├▒term relationship with their consumer have gain the most responsive emails. So, it is important for you to know the strategies to maintain a better relationship with your consumer.

The success of direct email marketing is based in the consumer’s trust and loyalty. Your loyal consumers are the ones who will continuously purchase your products, and stay with you for years to come.

Integrated Marketing Communications – 5 Primary Communication Tools

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you’re examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:
This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:
This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:
This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:
This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:
Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.

Direct Selling Companies – Consider the Costs of Doing Business

Many people are looking for ways to make money from home. One popular home based business model is Direct Sales. Sometimes called party plans, direct sales companies include businesses like Avon, Mary Kay, Tubberware, and Ameriplan.

Direct Sales and Party Plan Companies are also called network marketing companies. They focus not only on selling products or services, but also recruiting other salespeople into the company. These type of home based businesses are best for people with outgoing personalities who enjoy hosting parties, inviting people to events, and talking to strangers. If you decide to sell products or services for one of these companies you will usually be an independent sales representative or independent contractor, NOT an employee. You most likely will be paid commissions when you sell a product, or when someone you recruit or sponsor into the business, sells a product. If you don’t make any sales, you won’t make any money.

There are usually costs associated with doing business, and one must consider these costs prior to joining the business. There may be monthly fees to pay, which may cover your company website or national marketing campaigns. There may also be costs associated with the products you sell. The independent consultant may be required to buy the products first at a wholesale rate, then resell the product to customers at retail price, thus keeping their profit. Other companies may NOT require the independent sale representative to carry the inventory, but rather the items are drop shipped directly to the consumer. Customers may be able to order products from a company website or only from the independent representative. The independent sales rep may need to pay to marketing materials, products, samples, training courses and monthly fees.

Before joining any company, find out the actual costs that are mandatory, like a required monthly fee. Then try to get an estimate of variable costs, like advertising expenses, from an independent rep already in the business. You may also want to talk to people who have “failed” or “quit” this business. They may give you a more accurate description of the costs involved. Calculate how many products you would need to sell per month in order to just break even after your expenses are paid. If this number feasible? How many hours or parties will you need to host to meet this minimum amount of sales? Will you have additional income from the sale of products from a company website or do all product sales come from in person transactions? These are all things to consider when deciding to start a home business in direct selling or party plan type companies.

Before joining any company as a sales representative, make sure to check out their credentials with the Direct Selling Association at Also make sure to read the Better Business Bureau report on their company.