Direct Sales – What Are Filler Advertising Packs?

I am often asked “What are filler ad packs?” by other Direct Sales Consultants. Filler Ad Packs are also known as Filler Advertising Packs but for the sake of this article we will use the common usage term of Filler Ad Packs.

Direct Sellers started making up Filler Ad Packs a few years ago as a means to market their Direct Sales Businesses.

Let me explain what they are and then give you a few ideas on what you can do to make your own creative filler packs.

Filler Ad packs are little zipper close bags measuring approximately 3 inches by 5 inches in size. Some people do use non-zipper close bags but then you will need a ribbon, staple, or other item to close your bag. Once you make up several of your little Filler Ad Packs, you will want to find other Direct Sales consultants to swap Filler Ad Packs with. That consultant will hand out your Filler Ad Packs at her home parties and with her customer orders and you will do the same with your customers.

It’s a win-win situation for both consultants involved as it is getting your business information out there to new people you might not of reached on your own.

Enclosed in the little bags are a few things such as:

Business Card
Discount Coupon
Sample of a Product (or) a little promotional giveaway item

It doesn’t matter what type of Direct Sales Company you are with, there is always some type of item that you can use to create your own Filler Ad Pack.

Here are some creative ideas to get you started.

Direct Sales: Candle Businesses

tealight candles, match books, mini scratch and sniff cards with candle scents, pens, pencils, magnets, candle burning tip sheet, mini candle snuffers, mini note pads or even little birthday cake candles.

Kitchen and Gourmet Food Businesses

recipe cards, spice sample packs, cookbook bookmarks, corn cob holders, mini pill boxes, cocktail drink umbrellas, refrigerator magnets, shopping list pads, mini note pads, chore lists, kitchen cleaning tip list, pens, pencils, kitchen scoops, mini chip bag clips, printed food gift container labels, spice jar labels, mini herb garden seed packs, single serving tea bags, single packets of instant coffee, coffee pods, bottle openers and jar grippers.

Book Consultants

bookmarks, printed children’s coloring pages, book ID plates, chore lists, mini note pads, pens, pencils, mini erasers, business card magnets, stickers, mini desk top calendars and ABC children’s refrigerator magnets.

Jewelry Consultants

magnetic business cards, jeweled bobby pins, hair barrettes, pony tail holders, samples of jewelry cleaner, jewelry cleaning tip sheet, pens, pencils, extra earring backs and inexpensive jewelry charms.

Cosmetic, Bath and Body, and Skincare Consultants

magnetic business cards, product samples, mini note pads, pens, pencils, skincare tip sheet, extra eye shadow sponge applicators, make-up sponge, sample pack of cotton swabs, cotton balls, samples of bubble bath, samples of body lotion and mini fingernail files.

Craft and Art Consultants

mini printed children’s coloring pages, pens, pencils, erasers, glue sticks, kids scissors, magnets, mini 4pk. crayons, mini colored pencils, paint brushes, chalk, stickers and balloons.

Miscellaneous Items such as these can also be used:

mini vinyl window clings, temporary children’s tattoos, all occasion gift tags, individually wrapped hard candy, packs of gum, mini wallet sized calendars, emergency id cards, key fobs, garden seed packs, paper clips, colored staples, mini blowing bubbles, and scratch off discount coupons.

Marketing Morsels – Direct Marketing Tidbits Full of Wholesome Goodness

The other day, I was digging through a box filled with tons-o-marketing stuff and came across one of my old tiny, but useful marketing tools – a postcard with some direct marketing tips that I used as a customer contact tool.

Here are some “Marketing Morsels” that I think will be useful to you:

==> A loyal customer is nine times as profitable as a disloyal customer.

==> The best way to keep tabs on your competitors is to become their customer and see how they treat you.

==> In direct response, the offer is everything. Craft an extremely potent offer before writing your ad or sales letter. Make it an offer they can’t possibly refuse. Don’t complicate your offer; keep it simple.

==> Mail your customers free “gift certificates” in the form of a postcard.

==> Remember, people do not buy your product or service; they buy the benefits of having your product or service.

==> In direct marketing, there are two rules and two rules only; Rule #1: Test everything! Rule #2: See Rule #1.

==> Call your clients and ask them why they do business with you. You’ll discover a few common reasons. Use this information in your headlines and in all your advertising.

==> Repeat your offer and your guarantee on your order form.

==> Whenever possible, give your customers an additional unexpected bonus or gift as a token of appreciation for their business.

==> There are only three ways to grow any business: (1) increase the number of clients you do business with; (2) increase the average units per sale; and (3) increase the number of times you do business with your customers.

==> Force yourself to operate under deadlines.

==> Testimonials add credibility. Use them as much as possible.

© 2010 by Craig Valine

Four Distillers Using Science to Build Better Spirits

For centuries, distillers have used their art and intuition to make spirits like whiskey (artisan whiskeys like The Lakes Whisky), vodka, gin (including craft gin like Archangel Gin or Old Bakery Gin), rum and tequila. However, now more than ever before they are turning to science for help.

Four distillers in four different regions of the world are using cutting-edge scientific methods to build better spirits:

Ayrshire Distillery (Scotland) – Using nuclear magnetic resonance spectroscopy (NMR) technology that allows them to identify chemical compounds with precision.
North Shore Distillery (Massachusetts) – Utilizing a vacuum still that can extract flavour from botanicals without burning or caramelizing them.
House Spirits Distillery (Oregon).
Westland Whiskey Co. (Washington).

A brief history of distilling

The history of distilling dates back to the first millennium BC. It is believed that it happened by accident during storage of wine or beer where temperatures would rise causing fermenting at twice the speed which resulted in stronger drinks. Towards end of 15th century AD, During this time period, Arab chemists developed an early still (a device used for vaporizing and condensing substances). By 1620s, European scientists perfected distillation techniques using vacuum chambers known as “pumps” which enabled them to create far stronger alcohol. In the 18th century, a French chemist discovered that when he distilled wine it became stronger and more concentrated due to evaporation during boiling process. In 1753, an English scientist named Joseph Black discovered that by adding water or ice before distillation could lower strength of a drink thus creating liqueurs.

Today, distilling is used in commercial production for alcoholic beverages such as whiskey, brandy and rum etc.

The process of distilling

The distilling process is a way of separating and purifying compounds from a liquid mixture by heating to vaporize volatile components followed by cooling so that the vapours can liquefy again.

How science has changed the way we make spirits

Science has certainly changed the way we make spirits. The advantages of using science in distilling is you get more control over products with consistency, better yield, potency and taste at different temperatures since it does not affect product quality or purity like if heated very hot or too cold etc., while disadvantages would be increased costs due to equipment needed along with expertise training required leading many smaller producers not using science for now until further advanced technology becomes available reducing the risks involved.

Distillers are able to measure the chemical composition of their mash before, during and after fermentation which helps them determine factors that may cause problems downstream such as off flavours/odours from yeasts used etc., allowing them to identify issues early on so they can fix it without wasting time producing bad spirits which will not sell.

Distillers are also able to monitor the fermentation process, which will result in better yeast performance and more consistent batches. This would also help them produce spirits with higher alcohol content without too much stress on their yeasts leading to increased survival rates while producing optimal flavours and aromas.

The biggest advantage of using science is being able to increase production capacity while decreasing costs at all levels from equipment used, production speed along with labour needed resulting in lower prices for customers allowing distilleries deal with competition easier by putting products directly into market instead of relying on distributors, keeping quality control intact at all times. One disadvantage that may arise when using science is new producers not having enough time or resources available in investing money upfront before they start earning an income. This could result in distilleries having to close down or lower their standards.

What does this mean for the future of spirit making and consumption

The future of distilling is leaning more towards science and technology. Even though there are disadvantages, the advantages of using science in distilling outweigh these costs due to increased quality control, lower prices for consumers, easier competition with other producers.

The future of the distilling industry is in science. As consumers continue to demand more transparency and better quality, the industry will need to rely on brain-based research for new products that are high performing yet sustainable. This will certainly be the way forward for many distillers, including small batch distillers who create artisan products, as it is one of the best ways in which to stay ahead of their competition in an ever-competitive industry.

There is no doubt that with more innovative distilling methods, as well as the use of unique ingredients, small batch distillers will find a much greater demand for their products, as is the current trend even now, with craft spirits offering consumers a far better experience in terms of flavour, aroma and so much more.