Affiliate Marketing – Meaning & Uses

Affiliate marketing is a kind of internet marketing strategies that has been becoming immensely popular of late. The word affiliate means “additional” or “secondary”. Hence the term affiliate marketing is an addition to the original conventional direct marketing methodology.

In affiliate marketing the internet plays a major role because this brings the buyer and seller close to each other. A relationship is established even without personal contact. The seller advertises his product or his request through a website. The seller gets to know about this through various search engines. For example paid surveys are one classic example of affiliate marketing.

Any business is dependent on the consumer feedback. It is very important to conduct a detailed market research to analyze the customer satisfaction towards a particular product. What better way to find this out, than getting first hand information from the customers themselves? The business website produces an online questionnaire which has many questions relating to the product satisfaction, customer feedback, ways to improve etc. The user has to just log in into the buyer’s website and fill up this questionnaire. The best part about this whole exercise is that, the user gets paid for filling up the survey. Hence just by filling up a simple questionnaire about a product one uses, one gets paid handsomely.

Affiliate marketing has many advantages. The first and foremost thing is that they help in huge savings of cost, time and energy. In direct marketing, meeting up with the customers, explaining the product benefits to them and eventually striking a deal with them ends up in consuming a lot of time. However in affiliate marketing, just by a click of the mouse the buyer and seller are introduced to each other. All one needs is very minimum investment and a personalized website to excel in business.

Secondly, the cost savings are huge in affiliate marketing. In direct marketing, one needs to travel a lot to meet potential customers. Setting up an offline business also needs huge investment and necessary approval from the government for setting up business in certain areas. There are lot of middlemen involved in this and if business has to be set up properly, all these middlemen must be paid heftily. Therefore, other than the main business costs, these kind of secondary costs bring up a huge bill. All these costs are eradicated in case of affiliate marketing, because everything is set up online.

The third and the most important advantage is that one can have an excellent work life balance. The user can make money by working just for a couple of hours from home. Hence this helps in managing personal commitments very effectively in addition to official commitments. The working hours are very flexible and making money through affiliate marketing is not too demanding from the user’s viewpoint. The user can effectively distribute his / her personal time for more productive purposes. Hence affiliate marketing is one best method to earn quick money from home itself. More number of students and housewives are getting more attracted into this business now.