3 Tools You Need to Make Money Online With Internet Marketing

Internet Marketing has been one of the best ways to start a business (an income stream) for a long time now, and it looks like it’s only going to get better.

The fact is, this business model has no competition in the ways it can deliver income for work put in. You can start for a couple hundred dollars and, with time and dedication you can build yourself an automated income website that will send you money for a long time. Then build another.

Internet marketing (direct sales by means of the internet) only need three things to come together…

1.  A promotion of a service or product that a lot of people want or need.

2.  A place to display the promotion. This ranges from a webpage, to a blog to a HubPage to a Squidoo lens. You could even do it with just a domain name that redirected to an offers landing page.

3.  A method of generating traffic. (visitors, people, folks, customers, prospects, etc.) But not just any old type of traffic, you want the kind of traffic that is in the market to buy what you are selling. This is the great thing about Internet Marketing, the capability of sorting traffic into probable buyers versus tire kickers.

It’s pretty simple to understand. If you have a good offer, and you have it nicely displayed, and the traffic that is coming to the offer is actually interested in what’s for sale, it’s a winner. Change any one of those things and you may not have a winner at all. So combine all three to “make money online” a certain result.

So, how do you find a good offer?

Go to ClickBank, for starters, and make a list of the top three products in the ten categories and you’ll have a great list of thirty to choose from!

So, how do you get a place to display your offer?

I recommend a WordPress blog used as a website. They are easy to use and Google likes to send traffic to them. You can put anything on a WordPress blog simply by copying and pasting, plus affiliate links are a piece of cake. One more place is Squidoo. Many marketers use ONLY Squidoo to present offers and generate traffic. Including me, but I use WordPress for bigger sites and Squidoo to drive traffic to them.

And, how do you get the “right traffic” to that offer?

There are many solutions for generating traffic and the best one for you will be the one you are the best at. They all work. The degree to which they work is often directly related to how well you execute on the method.

For example, if you want to generate traffic by writing articles, the better you get at it, the better your traffic results will be. Same goes for other methods.

One way to generate the right traffic for good sales is to put the certain keywords on your sales page that your targeted traffic is highly likely to type into Google when searching for certain products. This is referred to as Search Engine Marketing and it is sort of the holy grail of traffic generation because it combines targeted traffic generation with the fact that it’s free.

If you are just getting into the idea of making money online you would be well served to ignore the sales pages that claim you can be rich overnight by purchasing a $47 ebook. Internet Marketing is sales and commerce and it requires a certain level of professionalism.

That said, it is good to remember that Internet Marketing really can be done from home and that it really can be automated. That, along with the potential for real income, are just some of the benefits of online sales and marketing.

Integrated Marketing Communications – 5 Primary Communication Tools

Communication is always one of the most important and vital strategic areas of an organization’s success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or services, you want to focus on how they will benefit your clients.

When planning your strategy for Integrated Marketing Communication or IMC, you want to have dialogue with your customers by inviting interaction through the coordinated efforts of content, timing and delivery of your products or services. By ensuring direction, clarity, consistency, timing and appearance of your messages, conveyed to your targeted audience, these factors will help avoid any confusion about the benefits of your brand, through the connection of instant product recognition.

When looking at your marketing mix, you’re examining price, distribution, advertising and promotion, along with customer service. Integrated marketing communication is part of that marketing mix included in your marketing plan. IMC strategies define your target audience, establishes objectives and budgets, analyzes any social, competitive, cultural or technological issues, and conducts research to evaluate the effectiveness of your promotional strategies.

If companies are ethically planning, communicating, and following industry guidelines, they will most likely earn the trust of their customers and target audience. There are five basic tools of integrated marketing communication:

1. Advertising:
This tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive.

2. Sales Promotion:
This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying.

3. Public Relations:
This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light.

4. Direct Marketing:
This tool will utilized email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics.

5. Personal Selling:
Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach your customers and strengthen your relationship with your clients, initiate this IMC tool.

Decisions linking the overall objectives and strategies during the marketing planning phases help to evaluate and fine-tune the specific activities of integrated marketing communication. Before selecting an IMC tool, marketing, product and brand managers must look at social, competitive, legal, regulatory, ethics, cultural and technological considerations. One thing you want to avoid when activating the tools of integrated marketing communication is reaching inappropriate audiences and causing controversy. That could be damaging when trying to build brand awareness and encourage consumer spending with your company. When marketing managers examine the beliefs, emotions and behavior of their targeted audience towards their brand, they can influence their beliefs to achieve product awareness, by attracting attention to their promotional campaigns.

One Form Of Marketing That’s Better Than The Other

Do you know what “marketing” is? Marketing is the process of finding a market, and promoting your products and services to this market. When you do such a thing, some people will jump on your offer right away, and some will need to be reworked. But at the end of the day, if you’ve done your marketing right, you’ll have a group of loyal customers that you can sell to each and every month for more additional sales and profits.

Honestly, when it comes to marketing, there are really 2 different ways to promote your products. These 2 ways are strikingly different when you really take a look at them and see how they work. In my opinion, one option works extremely better than the other, and it has the power to totally turn a business around without hesitation. Would you like to know what these 2 options are? I’m sure you do. These are the 2 options:

1) Direct response marketing
2) Brand marketing

I listed “direct response marketing” first because it’s my preferred choice of marketing my products and services. The biggest distinction about direct response and brand marketing is that direct response ads have contact information in the ad to place an order or to acquire a free report, and brand marketing doesn’t.

All brand marketing does is that it takes your ad, places it on one page, and it may have one picture that covers the entire page, and after the image is a one line slogan about a business. If this sounds ridiculous to you, then I completely know how you feel. Nobody should be marketing this way because this form of “brand awareness” will simply leave your ads in a wastebasket.

But with direct response, for the same full page ad, you can get a prospect’s attention with your headline, get them to read your story or your opportunity, rouse up their emotions, and get them to take advantage of your free offer at the end of the ad. This is a much better approach than the brand marketing example I gave above.

If you’re not using direct response marketing in your business today, you’re missing out on a lot of profits, and you’re not-knowingly losing a lot of money due to your adventures with brand marketing. How did you get your first understand about marketing and building your brand? Did you learn it from a college professor? Did you hear it on TV one day? Did you hear from a billionaire who states that business is easy? How did you ever stumble upon this concept?

Well no matter how you came across this idea, you should know that it doesn’t work whatsoever. Use direct response marketing instead and you’ll find yourself with a lot of money flowing your way.

If an ad is working, and you have proof that it’s working, continue to roll out with this ad without fail. Keep running ads and make sure that you’re selling to your backend customers also.

Use these tips to have the kind of marketing success that you desire in your business.

Good luck with using these marketing tips to your advantage.