5 Deadly Direct Sales Consultants Recruiting SINS, Improving Home Based Business Presentation Skills

Do you find yourself constantly wondering why is it is that some people find it so easy to persuade virtual strangers to do business with them? How is it some people with minimal effort are able to build massive downlines, while you struggle daily to generate interest in your direct sales home party business?

Today I would like to address 5 things that I see daily, that are costing many home party consultants and direct sales business owners profits and home party sales, I call these Deadly Direct Sales & Home Party Recruiting SINS:

Deadly Recruiting SIN #1: Thinking that everyone that has a pulse is your prospect. Coming in at a close second is the advice to tell and ask everyone to join your business! It is true that is not your duty to decide FOR potential prospects whether the business opportunity you are presenting is or isn’t for them. However, it is not mathematically feasible that every single person needs what you have to offer!

Deadly Recruiting SIN #2: You are not selling, you are just sharing. Sales have had a bad reputation – there is still a misconception that sales people are insincere and manipulative (anything for a sale). If you are in it to share your business opportunity, in that case you had better cut your losses and call it a day. The purpose of business, any business is to realize a profit! The only exception to this rule are the much loved Not For Profit Organizations!

Deadly Recruiting SIN #3: Failure to ask questions that reveal your potential home party recruits “hot buttons” or “needs”. Most home party consultants have been trained to conduct dog and pony shows. Lay out all the features and benefits of the company, never pausing to take a breadth and a step back to find out the prospects reasons for doing for not doing business with you!

Home Party Marketing Tip: It is not about why you think she would benefit from working with your company or what qualities she has that would make her a good home party consultant. It is about, WIIFM: What’s In It For Me!

Deadly Recruiting SIN #4: Not asking for the sale. I have been to many an home party & Home Party Plan demonstration. Some were expertly and professionally conducted, others left a lot to be desired! It is always a surprise to me just many people are willing to leave the sale at the table because they fail to ask for the money. If you have been following the Prospecting 101 Video Tutorials that I created for you, you will by now have learned how to remedy this problem!

Direct Selling Success Tip: Ask And You Shall Receive!

Deadly Recruiting SIN #5: Refusal to accept a no for what it is – NO! Is an objection really a request for more information? Or is it an glaring testimony that the proper ground work was not covered? Here is an example that I recently came across, when a prospect says, “I don’t have enough time”, she may really be unaware of how much time a job like this takes. A great response is, “How much time do you think this takes?” This gives you the opportunity to clear up any misconceptions she may have about the business.

Ok, if after the end of your presentation most people are not buying, or saying no; it is safe to assume the following:-

Genuine lack of interest
Failure on your part to have conducted the necessary research on home party attendees
Failure on your part to provide the best-fit solution.
Home Party Sales Tip: Become customer centric. Remember as Mark Sanborn states “The pleasure of the buying experience is as important as the price of the product.”
And now I’d like to offer and you can claim At NO COST to you, your own personal guide on how to create home party and direct sales business success.

3 Tools You Need to Make Money Online With Internet Marketing

Internet Marketing has been one of the best ways to start a business (an income stream) for a long time now, and it looks like it’s only going to get better.

The fact is, this business model has no competition in the ways it can deliver income for work put in. You can start for a couple hundred dollars and, with time and dedication you can build yourself an automated income website that will send you money for a long time. Then build another.

Internet marketing (direct sales by means of the internet) only need three things to come together…

1.  A promotion of a service or product that a lot of people want or need.

2.  A place to display the promotion. This ranges from a webpage, to a blog to a HubPage to a Squidoo lens. You could even do it with just a domain name that redirected to an offers landing page.

3.  A method of generating traffic. (visitors, people, folks, customers, prospects, etc.) But not just any old type of traffic, you want the kind of traffic that is in the market to buy what you are selling. This is the great thing about Internet Marketing, the capability of sorting traffic into probable buyers versus tire kickers.

It’s pretty simple to understand. If you have a good offer, and you have it nicely displayed, and the traffic that is coming to the offer is actually interested in what’s for sale, it’s a winner. Change any one of those things and you may not have a winner at all. So combine all three to “make money online” a certain result.

So, how do you find a good offer?

Go to ClickBank, for starters, and make a list of the top three products in the ten categories and you’ll have a great list of thirty to choose from!

So, how do you get a place to display your offer?

I recommend a WordPress blog used as a website. They are easy to use and Google likes to send traffic to them. You can put anything on a WordPress blog simply by copying and pasting, plus affiliate links are a piece of cake. One more place is Squidoo. Many marketers use ONLY Squidoo to present offers and generate traffic. Including me, but I use WordPress for bigger sites and Squidoo to drive traffic to them.

And, how do you get the “right traffic” to that offer?

There are many solutions for generating traffic and the best one for you will be the one you are the best at. They all work. The degree to which they work is often directly related to how well you execute on the method.

For example, if you want to generate traffic by writing articles, the better you get at it, the better your traffic results will be. Same goes for other methods.

One way to generate the right traffic for good sales is to put the certain keywords on your sales page that your targeted traffic is highly likely to type into Google when searching for certain products. This is referred to as Search Engine Marketing and it is sort of the holy grail of traffic generation because it combines targeted traffic generation with the fact that it’s free.

If you are just getting into the idea of making money online you would be well served to ignore the sales pages that claim you can be rich overnight by purchasing a $47 ebook. Internet Marketing is sales and commerce and it requires a certain level of professionalism.

That said, it is good to remember that Internet Marketing really can be done from home and that it really can be automated. That, along with the potential for real income, are just some of the benefits of online sales and marketing.

Marketing Morsels – Direct Marketing Tidbits Full of Wholesome Goodness

The other day, I was digging through a box filled with tons-o-marketing stuff and came across one of my old tiny, but useful marketing tools – a postcard with some direct marketing tips that I used as a customer contact tool.

Here are some “Marketing Morsels” that I think will be useful to you:

==> A loyal customer is nine times as profitable as a disloyal customer.

==> The best way to keep tabs on your competitors is to become their customer and see how they treat you.

==> In direct response, the offer is everything. Craft an extremely potent offer before writing your ad or sales letter. Make it an offer they can’t possibly refuse. Don’t complicate your offer; keep it simple.

==> Mail your customers free “gift certificates” in the form of a postcard.

==> Remember, people do not buy your product or service; they buy the benefits of having your product or service.

==> In direct marketing, there are two rules and two rules only; Rule #1: Test everything! Rule #2: See Rule #1.

==> Call your clients and ask them why they do business with you. You’ll discover a few common reasons. Use this information in your headlines and in all your advertising.

==> Repeat your offer and your guarantee on your order form.

==> Whenever possible, give your customers an additional unexpected bonus or gift as a token of appreciation for their business.

==> There are only three ways to grow any business: (1) increase the number of clients you do business with; (2) increase the average units per sale; and (3) increase the number of times you do business with your customers.

==> Force yourself to operate under deadlines.

==> Testimonials add credibility. Use them as much as possible.

© 2010 by Craig Valine